Reach & Awareness
What's a good Video View Rate?
A good Video View Rate for a local business is 25.0% or higher. Percentage of impressions that resulted in a video view (typically 3s+). An excellent Video View Rate — the top tier Karbon Agency grades client campaigns against — is 40.0% or higher, while 15.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 15.0% | The floor. Below this, something is broken. |
| Recommended | 25.0% | The tier a healthy campaign should hit. |
| Excellent | 40.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Video Views / Impressions) * 100Why Video View Rate matters
Measures initial creative hook effectiveness. If people are not watching past 3 seconds, the opening frame and copy are failing.
Where does your Video View Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.