Reach & Awareness
What's a good Reach Rate?
A good Reach Rate for a local business is 40.0% or higher. Percentage of target audience reached. An excellent Reach Rate — the top tier Karbon Agency grades client campaigns against — is 60.0% or higher, while 20.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 20.0% | The floor. Below this, something is broken. |
| Recommended | 40.0% | The tier a healthy campaign should hit. |
| Excellent | 60.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Unique Reach / Target Audience Size) * 100Why Reach Rate matters
Shows how much of your addressable market you are actually touching. Low reach rate means you are fishing in a small pond when there is an ocean available.
Where does your Reach Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.