Meta & Instagram ads built for independent gyms and fitness centers. We drive membership trials, New Year's rush campaigns, and retention sequences — so your floor is packed and your MRR grows month after month.
“January fills the gym but by March it's half empty again.”
“Planet Fitness is $10/mo and we can't compete on price — but we're so much better.”
“Our members love us but we haven't added 50 new members in a single month ever.”
“Personal training is our most profitable service but members don't ask about it.”
“We spend money on Groupon deals that bring in clients who cancel after the promo.”
Free trial or first-month discount campaigns targeting fitness-interested adults in your area — paired with onboarding sequences to convert trials to paid members.
January, spring renewal, and back-to-school campaigns that capture peak fitness motivation moments — scaled down to your neighborhood, not national.
Dedicated campaigns for personal training packages — your highest-margin service — targeting members and non-members who want guided results.
Lapsed member win-back campaigns that re-engage people who canceled or haven't scanned in for 30+ days with value-first messaging.
Boot camp launches, new group fitness programs, and specialty class announcements — with enrollment campaigns that fill every session.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →A 6,000 sq ft independent gym competing against a Planet Fitness 1 mile away. Ran a 90-day Meta campaign focused on value positioning and membership trials.
* Illustrative example based on typical results for gym clients. Individual results vary based on market, offer, and operational capacity.
We compete on value, community, and coaching quality — not price. The people who will pay $65/mo for your gym will never be satisfied at Planet Fitness. We find them specifically.
We build consistent month-over-month acquisition campaigns so you're adding new members all year — reducing dependence on January. Retention campaigns also reduce the March churn.
Yes — PT campaigns are high-value and we build them separately. Targeting people who want accountability and guided results, not just gym access.
We integrate with Mindbody, Glofox, ABC Ignite, and most major gym management platforms to track actual membership signups and attribute them to campaigns.
Most gyms see strong results at $1,500–$3,000/mo in ad spend. With membership LTV of $780+/year, even a $30 CPA makes the math very favorable.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.