Meta & Instagram ads for physical therapy clinics and outpatient PT practices. We drive direct-access consultations, reduce dependence on physician referrals, and build your sports and orthopedic patient pipeline.
“80% of our patients come from physician referrals — if one doctor stops sending us patients, we're in trouble.”
“We see patients after surgery when they're in pain — not the proactive rehab patients we want.”
“We offer injury prevention and performance PT but can't reach athletes who'd benefit.”
“Our cancellation rate is high because patients stop coming once pain improves.”
“We have expertise that competing clinics don't — but nobody knows because we can't market it.”
Campaigns targeting people with musculoskeletal pain who can see a PT without a physician referral — driving direct bookings that bypass the referral dependency.
Targeted campaigns to local athletes, runners, and active adults for performance assessment, injury prevention, and sport-specific training.
Campaigns targeting recent orthopedic surgery patients (hip, knee, shoulder) who need PT — timed to post-op recovery windows.
Work injury and ergonomic pain messaging targeting desk workers, healthcare workers, and manual labor professionals.
Pelvic floor, vestibular, neurological, and pediatric PT campaigns that build specialty practice volume in your highest-margin services.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →A 4-therapist outpatient PT clinic with 85% physician-referred patients and slow direct-access growth. Ran a 90-day Meta campaign for direct access and sports performance.
* Illustrative example based on typical results for physical therapy clinic clients. Individual results vary based on market, offer, and operational capacity.
Most states allow direct access PT with some limitations. We build campaigns that comply with your state's specific regulations. Where referral is required, we focus on physician education and sports performance.
We use interest-based proxies (specific sports, health conditions adjacent to the injury) and behavioral targeting. Direct health condition targeting is not allowed on Meta.
We build SMS and retargeting sequences that educate patients on the importance of completing their PT course — reducing early dropout before completion.
Yes — interest-based targeting for running, cycling, CrossFit, soccer, and other sports works well. We also target local sports leagues and clubs geographically.
Workers' comp is a separate campaign layer targeting employers and HR managers for onsite PT, ergonomic assessments, and workplace injury management programs.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.