Meta & Instagram ads built for martial arts schools — karate, BJJ, MMA, Taekwondo, Muay Thai, Judo. We drive trial class bookings, build your kids program, and attract committed students who become long-term members.
“Kids program enrollment drops every summer and we scramble to fill it back up in fall.”
“We have incredible instructors but parents don't know we exist until they Google us.”
“Adult beginners are our fastest-growing segment but we don't know how to reach them.”
“We're competing against the McDojo down the street that charges less and sells belts faster.”
“Our social media has good content but it's reaching existing students — not new families.”
The most effective martial arts campaign: free intro class with no obligation. We drive trial bookings for kids, adults, and families — pre-qualified by location and interest.
Targeted at parents of children 4–14 in your area, with content showing discipline, confidence, and anti-bully benefits — what parents actually care about.
Self-defense, fitness, stress relief — adult messaging that addresses the specific motivations and anxieties first-time adult students have about starting martial arts.
Dedicated campaigns for summer camps, belt testing prep, and intensives — high-margin programs that fill the summer enrollment gap.
Tournament results, belt promotions, and student achievement stories — social proof content that drives retention and new-student trust.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →A BJJ and Muay Thai school struggling with summer enrollment drops and slow adult beginner acquisition. Ran a 90-day Meta campaign with kids and adult campaigns running simultaneously.
* Illustrative example based on typical results for martial arts school clients. Individual results vary based on market, offer, and operational capacity.
Free trial class campaigns consistently deliver the lowest cost per enrolled student. The in-person experience is the sale — we just get the right people through the door.
Meta lets us target parents by child age range. We specifically target parents of 4–12-year-olds in your area with messaging about confidence, focus, and safety skills.
Yes — summer camp campaigns are among our highest-ROI for martial arts schools. We start running them 6 weeks before camp opens and typically fill spots within 3 weeks.
We position on curriculum quality, instructor credentials, and real-world skill development. Serious martial arts families recognize and respond to authentic positioning.
Yes — each discipline has a distinct audience and motivation. We build separate campaign sets for each, with different creative and targeting parameters.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.