🛡️Meta Ads for Insurance Agencies

New Policy Leads.
Every Single Month.

Meta & Instagram ads for independent insurance agents and agencies. We drive auto, home, life, and commercial policy leads — building a consistent pipeline that isn't dependent on referrals or expensive leads from aggregators.

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$28
Avg. Cost per Policy Lead
$840
Avg. Annual Policy Premium
9.6x
Avg. ROAS (first-year premium)
Sound Familiar?

Every insurance agency owner we talk to
hits the same walls.

EverQuote and other aggregator leads are shared with 4 other agents and race to the bottom.

Life insurance leads are expensive and most people aren't ready to buy.

Renewals are automatic but new customer acquisition has no system.

We compete with GEICO and State Farm who have unlimited ad budgets.

Referrals from current clients are great but they're slowing as our book ages.

What We Deliver

A full Meta ads system.
Built for insurance agencies.

01

Exclusive Auto & Home Lead Campaigns

Direct-to-agency lead campaigns — exclusive leads not shared with competitors, at lower cost than aggregator platforms.

02

Life Insurance Lead Funnels

Educational-first campaigns for term life that address the most common objections — then convert to consultation requests. Higher quality than cold lead lists.

03

Bundle Campaigns

'Auto + home bundle' campaigns targeting homeowners who can save by consolidating policies — your most efficient acquisition path.

04

Commercial Policy Outreach

Small business and commercial property campaigns targeting business owners who need general liability, workers' comp, and commercial auto.

05

Life Event Targeting

New homeowners (home insurance), new parents (life insurance), new business owners (commercial) — reaching people at the exact moment they need coverage.

Ready to see what Meta ads can do for your insurance agency?

Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.

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Illustrative Case Study

Meridian Insurance Group · Phoenix, AZ

An independent P&C agency with 3 agents spending heavily on lead aggregators. Ran a 90-day Meta campaign for exclusive auto/home leads and life insurance.

384
Policy lead inquiries
$28
Cost per lead
216
Consultations completed
142
Policies bound
$840
Avg. annual premium
8.4x
First-year premium ROAS
Exclusive leads at $28 vs. shared leads at $50 from aggregators. Not only cheaper — 3x better conversion rate because we're the only agent calling. It changed our entire lead strategy.— Greg T., Agency Owner

* Illustrative example based on typical results for insurance agency clients. Individual results vary based on market, offer, and operational capacity.

Insurance Agency Owner FAQ

Questions we hear every week.

How do Meta leads compare to EverQuote or Datalot?+

Meta leads are exclusive (not sold to 4 other agents), typically 30–40% cheaper, and convert at 2–3x the rate because the prospect contacted you specifically.

Can you run life insurance campaigns specifically?+

Yes — life insurance campaigns require an education-first approach. We run 'how much coverage do you need?' content that pre-qualifies and builds trust before the consultation request.

How do you compete with GEICO and State Farm ads?+

Local trust and personalized service. Independent agents win on coverage customization and claims support — things branded carriers can't offer. We position around those advantages.

Can you target small business owners for commercial policies?+

Yes — Meta lets us target by business ownership and industry. We build commercial-specific campaigns for contractors, restaurants, and small businesses needing liability and commercial coverage.

What compliance considerations are there for insurance ads?+

We work with your state's insurance advertising regulations — proper license disclosures, no misleading rate claims, and compliant testimonial use. We've run campaigns in all 50 states.

Let's grow your insurance agency.
Starting next week.

Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.