Meta Ads for Daycares

Fill Every Classroom.
Keep the Waitlist Full.

Meta & Instagram ads built for licensed daycares, preschools, and in-home childcare providers. We reach local parents at the exact moment they start searching — before your competition does.

Get a Free Enrollment Audit →Send Us a Message
$0.00
Avg. Cost per Lead
0+
Enrollment Leads / Client / Mo
0%
Waitlist Conversion Rate
Sound Familiar?

Every daycare owner we talk to
hits the same walls.

"Our Facebook page has 800 likes but zero enrollment inquiries come from it."

"We tried boosting a post — $200 later, one message from someone in another state."

"New families can't find us online. They just find the big chains."

"We're near full in some rooms but empty in others, and no idea how to fill them."

"Word-of-mouth has plateaued. We need a real, scalable source of leads."

"A 'marketing agency' charged us $1,800/mo for … we're not sure what."

What We Deliver

A full enrollment funnel.
Built in 10 days.

01

Local Parent Targeting

Ads served only to parents of young children within a 1–10 mile radius of your center, filtered by age of kids, household income, and parent behavior signals.

02

Tour-Booking Flow

A custom landing page with integrated calendar, pre-qualification form, and automatic follow-up SMS + email — so tours get booked, not missed.

03

Creative Made for Parents

Warm, trust-building video and photo ads that show real classrooms, real teachers, and real families — no stock photos, no cringey stock music.

04

Enrollment CRM

Every lead lands in your dashboard. See which ad they came from, where they are in the funnel, and whether they've toured, applied, or enrolled.

05

Waitlist Automation

When you're full, leads don't get dropped — they get routed to a waitlist with automated nurture sequences so they're ready when spots open.

06

Monthly Reporting

A one-page PDF every month: leads, tours booked, enrollments, cost per enrollment, and what we're changing next month. No marketing jargon.

Not sure if Meta Ads will work for your daycare?

Book a free enrollment audit. We'll look at your location, your current funnel, and your competitors — and give you a realistic number on what new families should cost.

Get My Free Audit →
Illustrative Case Study

Sunnyside Academy · Austin, TX

A mid-size daycare with 68 slots. Two rooms at full, three rooms under-enrolled. Ran a 90-day Meta campaign with us.

412
Parent leads in 90 days
$8.14
Avg. cost per lead
78
Facility tours booked
31
New enrollments
$12,247
Total ad spend
$395
Cost per enrollment
"We filled both our infant rooms in six weeks. The waitlist is now five families deep. Honestly we didn't think Facebook ads could do this for a daycare." — Owner, Sunnyside Academy

* Illustrative example based on typical results for daycare clients. Individual results vary based on market, offer, and capacity.

Daycare Owner FAQ

Questions we hear every week.

How much does a daycare ad budget need to be?+

We recommend a minimum of $1,500/month in ad spend plus our management fee. Below that, there's not enough data for Meta's algorithm to optimize effectively. Most of our daycare clients run $2,000–$3,500/month in ad spend.

How fast will I see results?+

First leads typically arrive within 48 hours of launch. Tour bookings start in week 1. First enrollments usually by week 3 or 4, once families have toured and decided.

Do you handle state licensing compliance in ads?+

Yes. We review every ad and landing page against your state's licensing rules (common ones: no promises about specific outcomes, no unlicensed claims). Nothing goes live without compliance sign-off.

What if I'm already full?+

Great — we'll build a waitlist-first campaign that qualifies families for future openings, so when a spot opens, you have five ready parents instead of zero.

Do you work with in-home daycares / small programs?+

Yes. Minimum 4 slots. In-home providers often see even better results because parents value the smaller ratio.

What happens if it doesn't work?+

We work month-to-month, no annual contracts. If the first 60 days don't hit the cost-per-tour targets we agreed on, you can walk away and keep all the creative we produced.

Let's fill your rooms.
Starting next week.

Book a 15-minute call. We'll look at your facility, your market, and your current enrollment — then tell you honestly whether we can help.