Meta & Instagram ads for personal injury, family law, criminal defense, estate planning, and immigration law firms. We drive qualified consultation bookings, build your local authority, and reduce dependence on Google's expensive legal keywords.
“Google Ads for personal injury costs $80–$200 per click and half the calls are bad leads.”
“We're competing against large national law firms with massive advertising budgets.”
“Our referral network is strong but we've maxed out what word of mouth can do.”
“People need a lawyer before they search — we want to be positioned before the moment of need.”
“We do excellent work but online visibility is entirely limited to our Google ranking.”
Personal injury, family law, criminal, immigration, estate — we build separate campaigns for each practice area targeting the specific life events that trigger legal need.
Case result content, legal tip videos, and 'what to do when X happens' educational content that positions your attorneys as the trusted local experts.
Free consultation offer campaigns with pre-qualifying intake forms that filter out non-viable cases before they reach your intake team.
Divorce filing correlates with relationship status changes; auto accident leads correlate with recent driving behaviors — we use life-event proxies to reach people in legal need.
People who researched your firm but didn't book are retargeted with attorney profiles, case results, and urgency-free relationship-building content.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →A personal injury and family law firm over-indexed on expensive Google keywords. Ran a 90-day Meta campaign targeting personal injury consultations and family law leads.
* Illustrative example based on typical results for law firm clients. Individual results vary based on market, offer, and operational capacity.
Personal injury, family law, immigration, and estate planning all perform extremely well. Criminal defense is more challenging but can work with specific life-event targeting.
We use life-event proxies — relationship status changes for divorce, new parent status for estate planning, auto-related behaviors for injury. Direct 'injured' targeting isn't allowed.
We follow your state's bar advertising rules in all creative — no testimonials where prohibited, proper disclaimers, and no misleading success claims. We've worked with firms in all major states.
Our consultation landing pages include intake questions (case type, timeframe of incident, insurance status) that pre-filter leads before they reach your intake team.
Yes — Spanish-language campaigns are particularly effective for immigration and personal injury practices serving Hispanic communities. We build these in both English and Spanish.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.