Meta & Instagram ads for dermatology practices — medical derm, cosmetic derm, and Mohs surgery. We drive new patient acquisition for both medical and elective services while navigating Meta's restrictive health advertising policies.
“Our cosmetic derm services (Botox, filler, lasers) are growing but our marketing is all medical.”
“Meta keeps rejecting our ads for 'personal attributes' even for legitimate dermatology.”
“Referrals from GPs are inconsistent and we have no control over the volume.”
“Our wait list for new medical patients is 6 weeks — but cosmetic is half-empty.”
“We have beautiful cosmetic results to show but our compliance team is nervous about before/afters.”
Botox, filler, laser resurfacing, and CoolSculpting campaigns with compliance-cleared creative that drives consultations for your highest-margin services.
Skin cancer screening, acne treatment, and psoriasis management campaigns — positioning your practice for proactive patients who want expert care.
Meta rejects 40% of health ads. Our compliance reviewers know exactly what language and imagery passes for dermatology — no 'personal attributes' flags.
Landing pages with treatment menus, consultation booking, and pre-qualification forms that bring in informed, high-intent leads.
Retargeting campaigns to existing medical patients promoting your cosmetic offerings — the highest-converting segment you're leaving untapped.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →A 3-physician derm practice with full medical schedule but underperforming cosmetic program. Ran a 90-day Meta campaign targeting cosmetic services.
* Illustrative example based on typical results for dermatology practice clients. Individual results vary based on market, offer, and operational capacity.
We have a compliance reviewer specializing in health category ads. Our derm ad approval rate is over 90%. The key is avoiding personal attribute language and using compliant imagery.
With care. Meta restricts some before/afters for cosmetic procedures. We use compliant formats — implied transformations, lifestyle-after-treatment shots, and carefully worded outcome messaging.
Yes — Conversions API setup avoids PHI transmission. All lead forms capture only name and contact info, not health data. BAAs available for all applicable tools.
We can't target by health condition directly, but we use interest proxies (skincare routines, dermatology-related content engagement) that reach the right audience effectively.
Completely separate audiences, creative, and landing pages. Medical campaigns focus on expertise and outcomes; cosmetic campaigns focus on aesthetics, confidence, and transformation.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.