Meta & Instagram ads for independent optometrists and eye care practices. We drive new patient exam bookings, promote your eyewear collection, and build a patient base that isn't dependent on vision insurance directories.
“VSP and EyeMed directories drive patients but insurance dictates everything about the experience.”
“Eyewear sales are our highest-margin revenue but patients are going to Warby Parker online.”
“We don't see patients again for a full year and have no way to stay top of mind.”
“Contact lens patients reorder online and we lose them after year one.”
“We added designer frames but patients don't know our selection before they walk in.”
Year-anniversary retargeting campaigns that remind existing patients it's time for their annual eye exam — reducing lapse and contact lens loss.
First-exam offer campaigns targeting adults and families in your area who haven't had an eye exam in over a year.
Designer frame collection campaigns — showcasing your premium and fashion eyewear with styling content that competes with online retailers on style, not price.
Late July through August campaigns targeting parents for children's vision checks — high-conversion seasonal segment.
Blue light glasses and digital eye strain content targeting office workers and gamers — a growing product category with strong conversion.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →An independent optometry practice with strong patient retention but slow new patient acquisition. Ran a 90-day Meta campaign for new patients and eyewear.
* Illustrative example based on typical results for optometry practice clients. Individual results vary based on market, offer, and operational capacity.
Yes — and it targets non-insurance patients who pay full price, which is often better for your revenue mix than a heavily discounted insurance exam.
Yes — brand-specific campaigns for Ray-Ban, Oakley, or your luxury frame lines are effective. We can also do co-op campaigns if brands offer co-marketing support.
Service experience, same-day fitting, and the ability to try frames in person. We build campaigns around those advantages — what online eyewear can never offer.
Yes — back-to-school campaigns targeting parents from late July through August are our highest-converting seasonal campaign for pediatric optometry.
Yes — we configure tracking to avoid PHI and use Conversions API for attribution. All patient-facing lead forms are designed without sensitive health data capture.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.