🏡Meta Ads for Real Estate Agents

Qualified Leads.
Buyers and Sellers Both.

Meta & Instagram ads for real estate agents and small brokerages. We drive qualified buyer and seller consultations, build your local market authority, and generate a steady pipeline beyond Zillow and referrals.

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$42
Avg. Cost per Qualified Lead
$9,600
Avg. Commission per Transaction
228x
ROI on Commission vs. Lead Cost
Sound Familiar?

Every real estate agent owner we talk to
hits the same walls.

Zillow leads cost $200+ each and are shared with 4 other agents.

I close 80% of my business from referrals — which is great until it isn't.

I spend time and money on Reels but they don't translate to listing appointments.

Interest rate shifts are killing buyer demand and I need seller leads instead.

My sphere of influence is maxed — I can't grow without a new acquisition channel.

What We Deliver

A full Meta ads system.
Built for real estate agents.

01

Buyer Lead Campaigns

Targeted campaigns to active home buyers in your market — segmented by price range, zip code, and first-time vs. move-up buyer for pre-qualified consultations.

02

Seller Lead Campaigns

'What's your home worth?' and 'thinking of selling?' campaigns targeting homeowners in your farm area — the highest-value leads in real estate.

03

Market Authority Content

Local market stats, neighborhood guides, and 'what I'm seeing in [city]' video content that positions you as the go-to agent before someone decides to buy or sell.

04

Listing Promotion Campaigns

Open house promotion, new listing announcement, and sold-near-you campaigns that drive inquiries and reinforce your market presence.

05

Sphere Reactivation Campaigns

Campaigns that re-engage your database of past clients and cold leads — warm touches that keep you top-of-mind for when they're ready to move.

Ready to see what Meta ads can do for your real estate agent?

Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.

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Illustrative Case Study

Sarah Novak Real Estate · Denver, CO

A solo agent with 95% referral business looking to add a scalable acquisition channel. Ran a 90-day Meta campaign targeting seller leads and market authority content.

186
Qualified lead inquiries
$42
Cost per lead
84
Consultations booked
28
New clients signed
$9,600
Avg. commission
64.8x
ROAS (first-year commissions)
I went from referral-dependent to having a real marketing channel for the first time in 11 years. The seller campaign specifically was remarkable — I'm now winning listings I never would have heard about.— Sarah N., Realtor

* Illustrative example based on typical results for real estate agent clients. Individual results vary based on market, offer, and operational capacity.

Real Estate Agent Owner FAQ

Questions we hear every week.

How do Meta leads compare to Zillow leads?+

Meta leads are typically 3–5x cheaper than Zillow and exclusively yours — not shared with 4 competing agents. Lead quality is similar with the right targeting and nurture sequence.

Can you specifically target homeowners who might be thinking of selling?+

Yes — we use home equity, ownership duration, and life-event triggers (job change, family growth, empty-nester signals) to target homeowners who are statistically most likely to sell.

What content builds real estate authority on Meta?+

Hyper-local content outperforms generic real estate content 5:1. 'What's happening in [neighborhood]' videos, local sold stats, and community content position you as the neighborhood expert.

Can you run campaigns for a specific zip code or neighborhood?+

Yes — real estate campaigns are optimally run at the zip code or neighborhood level. We build farm-area campaigns that match your target geography exactly.

What about Facebook Marketplace for real estate?+

Marketplace listing promotion is a separate tactic we can layer in. Paid Meta ad campaigns are distinct from Marketplace and work better for consultation-stage leads.

Let's grow your real estate agent.
Starting next week.

Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.