🏦Meta Ads for Mortgage Brokers

Qualified Buyer Leads.
Every Single Month.

Meta & Instagram ads for mortgage brokers and loan officers. We drive purchase and refinance leads, build your realtor referral partnerships, and create a consistent pipeline that doesn't depend on rate environments or seasonal market shifts.

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$38
Avg. Cost per Qualified Lead
$4,800
Avg. Commission per Closed Loan
126x
ROAS (commission vs. CPL)
Sound Familiar?

Every mortgage broker owner we talk to
hits the same walls.

Rates went up and referrals dried up — I have no other acquisition channel.

Realtor referrals are great when I have them but relationships take years to build.

LendingTree leads are expensive, shared, and mostly poor quality.

First-time homebuyer education is my specialty but I can't find those clients.

I need a pipeline that works in any rate environment — not just refinance booms.

What We Deliver

A full Meta ads system.
Built for mortgage brokers.

01

Purchase Lead Campaigns

First-time homebuyer and move-up buyer campaigns — driving pre-qualification consultations from people actively planning a home purchase.

02

First-Time Buyer Education Funnels

Educational content campaigns (down payment assistance, FHA, USDA programs) that attract first-timers and position you as the expert guide.

03

Realtor Partnership Campaigns

B2B campaigns targeting local real estate agents to build co-marketing partnerships — accelerating your referral network without cold outreach.

04

Rate Alert & Refinance Campaigns

Rate drop notification campaigns to past clients and homeowners in your area — capturing refinance opportunities when rates move.

05

VA & FHA Specialty Campaigns

Veteran and FHA-eligible buyer campaigns that reach underserved segments your competitors often ignore.

Ready to see what Meta ads can do for your mortgage broker?

Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.

Get My Free Audit →
Illustrative Case Study

Compass Mortgage Group · Phoenix, AZ

A solo mortgage broker over-reliant on realtor referrals in a shifting rate environment. Ran a 90-day Meta campaign targeting first-time buyers and realtor partnerships.

184
Qualified loan inquiries
$38
Cost per inquiry
112
Pre-qualification consultations
48
Loans closed
$4,800
Avg. commission
72.8x
Blended ROAS
I closed 48 loans from a $7K ad spend. But the best result was building 14 new realtor partnerships from the B2B campaign — those referrals will pay for years.— Mike R., Mortgage Broker

* Illustrative example based on typical results for mortgage broker clients. Individual results vary based on market, offer, and operational capacity.

Mortgage Broker Owner FAQ

Questions we hear every week.

Can Meta ads work when rates are high?+

Yes — purchase demand exists at every rate level. We shift messaging to down payment assistance, ARM products, and rate buy-down programs that make sense at current rates.

Can you target first-time homebuyers specifically?+

Yes — Meta has first-time buyer interest signals. We combine that with life event targeting (recent marriage, new baby, rental fatigue messaging) to find the right audience.

How do you build realtor partnerships through Meta?+

We run B2B campaigns to real estate agents highlighting your service quality, speed, and communication — positioning you as the broker they want to work with.

Are there compliance requirements for mortgage ads?+

Yes — RESPA, TILA, and UDAP apply. We work within all fair lending and equal housing advertising requirements and include proper disclosures in all mortgage ad creative.

Can you run VA loan campaigns specifically?+

Yes — VA campaigns targeting veterans and active military are strong performers. We use respectful, veteran-specific messaging with correct VA loan program information.

Let's grow your mortgage broker.
Starting next week.

Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.