Meta & Instagram ads built for hair salons, color specialists, and extensions studios. We drive new client bookings, promote your signature services, and build a pipeline that doesn't depend entirely on word of mouth.
“Referrals built our book but we haven't added a new client in two months.”
“Our stylists have open slots every week that could be filled but aren't.”
“We do beautiful color work but Instagram isn't converting to bookings anymore.”
“The chain salon across the street keeps stealing our price-sensitive clients.”
“We have no system to reactivate clients we haven't seen in 3+ months.”
First-visit offer campaigns targeting women in your zip who follow hair and beauty accounts, haven't visited your salon, and are actively booking services.
Campaigns built around your most profitable services — balayage, extensions, keratin, color correction — with service-specific landing pages and booking links.
We turn your stylists' best before/afters into high-converting carousel and Reels ads that showcase the quality of your work and the personalities behind the chairs.
Retargeting campaigns that reach clients who visited 90–180 days ago with a re-booking incentive — one of the highest-ROAS campaigns we run.
Spring color refresh, back-to-school cuts, holiday glam — we build campaigns around natural seasonal demand for hair services.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →A 6-stylist color-focused salon with a loyal client base but stagnant new-client growth. Ran a 90-day Meta campaign targeting new clients and relaunching a lapsed-client sequence.
* Illustrative example based on typical results for hair salon clients. Individual results vary based on market, offer, and operational capacity.
Before/after transformations, especially color work. Stylized reels showing the coloring process outperform polished brand content. Authenticity and skill demonstration win.
We target by zip code, household income range, and interests (luxury, premium brands, beauty services). High-income targeting combined with premium positioning filters out price shoppers.
Yes — service-specific campaigns are often our highest-converting for salons. We build dedicated landing pages for each service so the ad-to-booking experience is seamless.
Both approaches work. Salon-level ads are simpler; stylist-level ads build personal brand loyalty. We can run both and see which drives lower cost per booking for your situation.
We upload your client email list, create a custom audience of clients inactive for 90–180 days, and serve them a re-booking incentive ad. Return rate is typically 20–35% on this audience.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.