Meta & Instagram ads for HVAC companies — heating, cooling, and air quality. We drive service calls, tune-up appointments, and new system installations year-round — reducing the feast-or-famine seasonal pattern that kills cash flow.
“July is insane, February is dead — we can't smooth out the seasonal swing.”
“We lose customers to national chains because our brand isn't as visible online.”
“Our maintenance plan is profitable but customers don't renew without being called personally.”
“We spend on Google Local Services Ads but the cost keeps going up and quality going down.”
“Emergency calls are unpredictable — we need a reliable baseline of scheduled service.”
Pre-summer AC tune-up and pre-winter furnace check campaigns that drive scheduled maintenance before the emergency season hits.
Campaigns targeting homeowners who've had service calls for enrollment in annual maintenance plans — recurring revenue that stabilizes your off-season.
Target homeowners with HVAC systems 10+ years old with replacement messaging — financing options and efficiency savings messaging drive decision.
Brand awareness campaigns that keep your name top-of-mind for when the AC breaks on a Saturday night — direct calls, not just Google searches.
Air purification, humidity control, and filter subscription campaigns — add-on services that increase average job value without a service call.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what growth should cost for your business.
Get My Free Audit →A 12-tech HVAC company with extreme summer peaks and dead winters. Ran a 90-day Meta campaign focused on maintenance plans and shoulder-season demand.
* Illustrative example based on typical results for hvac company clients. Individual results vary based on market, offer, and operational capacity.
Maintenance plan enrollment and shoulder-season tune-up campaigns. Once a homeowner is on a plan, they stay engaged year-round — it's the smoothing mechanism.
Yes — Meta allows homeowner targeting by home ownership status and home age. We specifically target homeowners with older homes where HVAC replacement is imminent.
Local trust and faster response times. We build campaigns around your local brand, community involvement, and technician faces — things nationals can't match.
Yes — we target homeowners with older systems using 'energy efficiency upgrade' messaging and financing offer campaigns. Replacement campaigns typically have the highest ROAS.
Yes — we integrate with ServiceTitan, Housecall Pro, and most HVAC management software to track booked jobs and attribute them back to campaigns.
Book a 15-minute call. We'll review your business, your market, and your current setup — and tell you honestly whether we can help.