Reach & Awareness
What's a good Click-Through Rate?
A good Click-Through Rate for a local business is 1.5% or higher. Percentage of people who clicked after seeing your ad. An excellent Click-Through Rate — the top tier Karbon Agency grades client campaigns against — is 3.0% or higher, while 0.50% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 0.50% | The floor. Below this, something is broken. |
| Recommended | 1.5% | The tier a healthy campaign should hit. |
| Excellent | 3.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Clicks / Impressions) * 100Why Click-Through Rate matters
CTR is the primary signal of ad relevance. Low CTR means creative or targeting misalignment, which also raises costs through poor quality scores.
Where does your Click-Through Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.