Reach & Awareness
What's a good Impression Share?
A good Impression Share for a local business is 50.0% or higher. Percentage of available impressions your ads captured. An excellent Impression Share — the top tier Karbon Agency grades client campaigns against — is 70.0% or higher, while 30.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 30.0% | The floor. Below this, something is broken. |
| Recommended | 50.0% | The tier a healthy campaign should hit. |
| Excellent | 70.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Your Impressions / Total Available Impressions) * 100Why Impression Share matters
Directly measures competitive visibility. Low impression share means competitors are winning auctions you could be in.
Where does your Impression Share land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.