Reach & Awareness
What's a good Ad Frequency?
A good Ad Frequency for a local business is around 2. Average number of times each person saw your ad (ideal range 1.5-3.0). An excellent Ad Frequency — the top tier Karbon Agency grades client campaigns against — is around 2.50, while 1 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 1 | The floor. Below this, something is broken. |
| Recommended | 2 | The tier a healthy campaign should hit. |
| Excellent | 2.50 | Top-tier performance worth defending. |
This metric is best kept within a range — too high and too low are both problems.
How it's calculated
Impressions / ReachWhy Ad Frequency matters
Too low means insufficient exposure for recall. Too high causes ad fatigue, negative sentiment, and wasted spend on users who already decided not to engage.
Where does your Ad Frequency land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.