Reach & Awareness
What's a good Video Completion Rate?
A good Video Completion Rate for a local business is 25.0% or higher. Percentage of video views that watched to completion. An excellent Video Completion Rate — the top tier Karbon Agency grades client campaigns against — is 50.0% or higher, while 10.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. |
| Recommended | 25.0% | The tier a healthy campaign should hit. |
| Excellent | 50.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Completed Views / Total Views) * 100Why Video Completion Rate matters
High completion rate indicates compelling storytelling and strong audience-message fit. These viewers are significantly more likely to convert.
Where does your Video Completion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.