Tracking Health
What's a good UTM Capture Rate?
A good UTM Capture Rate for a local business is 80.0% or higher. Percentage of conversions with UTM parameters preserved. An excellent UTM Capture Rate — the top tier Karbon Agency grades client campaigns against — is 95.0% or higher, while 50.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 50.0% | The floor. Below this, something is broken. |
| Recommended | 80.0% | The tier a healthy campaign should hit. |
| Excellent | 95.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why UTM Capture Rate matters
Without UTM data, you cannot attribute revenue to specific campaigns, ads, or channels. Low capture rate means flying blind on what is actually working.
Where does your UTM Capture Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.