Tracking Health
What's a good Tag Fire Rate?
A good Tag Fire Rate for a local business is 95.0% or higher. Percentage of expected tag/pixel fires that actually occurred. An excellent Tag Fire Rate — the top tier Karbon Agency grades client campaigns against — is 99.0% or higher, while 80.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 80.0% | The floor. Below this, something is broken. |
| Recommended | 95.0% | The tier a healthy campaign should hit. |
| Excellent | 99.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Tag Fire Rate matters
Missing tag fires mean missing data. If tags only fire 80% of the time, you are underreporting conversions by 20%, leading to poor optimization decisions.
Where does your Tag Fire Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.