Tracking Health
What's a good Pixel Match Rate?
A good Pixel Match Rate for a local business is 75.0% or higher. Percentage of pixel events that matched to a user identity. An excellent Pixel Match Rate — the top tier Karbon Agency grades client campaigns against — is 90.0% or higher, while 50.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 50.0% | The floor. Below this, something is broken. |
| Recommended | 75.0% | The tier a healthy campaign should hit. |
| Excellent | 90.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Pixel Match Rate matters
Low match rate means Meta/Google cannot attribute conversions to the right users, degrading ad optimization. CAPI improves match rate by sending server-side data.
Where does your Pixel Match Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.