Tracking Health
What's a good Cross-Domain Accuracy?
A good Cross-Domain Accuracy for a local business is 85.0% or higher. Accuracy of user tracking across multiple domains in the funnel. An excellent Cross-Domain Accuracy — the top tier Karbon Agency grades client campaigns against — is 95.0% or higher, while 70.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 70.0% | The floor. Below this, something is broken. |
| Recommended | 85.0% | The tier a healthy campaign should hit. |
| Excellent | 95.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Cross-Domain Accuracy matters
When users move between domains (e.g., landing page to booking system), broken cross-domain tracking creates data gaps and inflated user counts.
Where does your Cross-Domain Accuracy land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.