Tracking Health
What's a good CAPI Event Coverage?
A good CAPI Event Coverage for a local business is 80.0% or higher. Percentage of conversion events sent via Conversions API (server-side). An excellent CAPI Event Coverage — the top tier Karbon Agency grades client campaigns against — is 95.0% or higher, while 60.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 60.0% | The floor. Below this, something is broken. |
| Recommended | 80.0% | The tier a healthy campaign should hit. |
| Excellent | 95.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why CAPI Event Coverage matters
Browser-only tracking loses 20-40% of events due to ad blockers and iOS privacy changes. CAPI coverage directly determines how much data the ad platforms receive for optimization.
Where does your CAPI Event Coverage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.