Funnel
What's a good Top-of-Funnel CTR?
A good Top-of-Funnel CTR for a local business is 1.5% or higher. Click-through rate on awareness and prospecting campaigns. An excellent Top-of-Funnel CTR — the top tier Karbon Agency grades client campaigns against — is 3.0% or higher, while 0.50% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 0.50% | The floor. Below this, something is broken. |
| Recommended | 1.5% | The tier a healthy campaign should hit. |
| Excellent | 3.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Top-of-Funnel CTR matters
Sets the volume for the entire funnel. A weak top-of-funnel CTR starves every stage below it and makes hitting conversion targets nearly impossible.
Where does your Top-of-Funnel CTR land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.