Funnel
What's a good Bottom-Funnel Conversion Rate?
A good Bottom-Funnel Conversion Rate for a local business is 8.0% or higher. Conversion rate on bottom-of-funnel campaigns (retargeting, high-intent). An excellent Bottom-Funnel Conversion Rate — the top tier Karbon Agency grades client campaigns against — is 15.0% or higher, while 2.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 2.0% | The floor. Below this, something is broken. |
| Recommended | 8.0% | The tier a healthy campaign should hit. |
| Excellent | 15.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Bottom-Funnel Conversion Rate matters
This is where revenue happens. Low bottom-funnel conversion means your offer, pricing, or checkout flow is blocking people who are ready to buy.
Where does your Bottom-Funnel Conversion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.