Funnel
What's a good Funnel Drop-Off Rate?
A good Funnel Drop-Off Rate for a local business is 60.0% or lower. Percentage of users lost between funnel stages. An excellent Funnel Drop-Off Rate — the top tier Karbon Agency grades client campaigns against — is 40.0% or lower, while 80.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 80.0% | The floor. Below this, something is broken. |
| Recommended | 60.0% | The tier a healthy campaign should hit. |
| Excellent | 40.0% | Top-tier performance worth defending. |
Lower is better for this metric.
Why Funnel Drop-Off Rate matters
Every 10% reduction in drop-off compounds across the funnel. Reducing overall drop-off from 80% to 60% can double final conversions without any increase in traffic.
Where does your Funnel Drop-Off Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.