Spend & Budget
What's a good Cost Per Click?
A good Cost Per Click for a local business is $1.00 or lower. Average cost for each click on your ad. An excellent Cost Per Click — the top tier Karbon Agency grades client campaigns against — is $0.50 or lower, while $2.00 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | $2.00 | The floor. Below this, something is broken. |
| Recommended | $1.00 | The tier a healthy campaign should hit. |
| Excellent | $0.50 | Top-tier performance worth defending. |
Lower is better for this metric.
How it's calculated
Total Spend / Total ClicksWhy Cost Per Click matters
CPC directly impacts how many visitors you can drive within a fixed budget. A lower CPC means more traffic per dollar, compounding into more conversions and lower acquisition costs.
Where does your Cost Per Click land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.