Spend & Budget
What's a good Budget Utilization?
A good Budget Utilization for a local business is 90.0% or higher. Percentage of allocated budget actually spent. An excellent Budget Utilization — the top tier Karbon Agency grades client campaigns against — is 98.0% or higher, while 70.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 70.0% | The floor. Below this, something is broken. |
| Recommended | 90.0% | The tier a healthy campaign should hit. |
| Excellent | 98.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Actual Spend / Allocated Budget) * 100Why Budget Utilization matters
Unspent budget is wasted opportunity. Low utilization often means targeting is too narrow or bids are too low for the auction.
Where does your Budget Utilization land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.