Spend & Budget
What's a good Cost Per Mille (1,000 Impressions)?
A good Cost Per Mille (1,000 Impressions) for a local business is $10.00 or lower. Cost to serve 1,000 ad impressions. An excellent Cost Per Mille (1,000 Impressions) — the top tier Karbon Agency grades client campaigns against — is $5.00 or lower, while $15.00 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | $15.00 | The floor. Below this, something is broken. |
| Recommended | $10.00 | The tier a healthy campaign should hit. |
| Excellent | $5.00 | Top-tier performance worth defending. |
Lower is better for this metric.
How it's calculated
(Total Spend / Impressions) * 1000Why Cost Per Mille (1,000 Impressions) matters
CPM reflects how efficiently you are buying reach. High CPMs signal audience saturation, poor targeting, or competitive auction pressure.
Where does your Cost Per Mille (1,000 Impressions) land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.