Funnel
What's a good Mid-Funnel Engagement Rate?
A good Mid-Funnel Engagement Rate for a local business is 25.0% or higher. Engagement rate on consideration-stage content and retargeting. An excellent Mid-Funnel Engagement Rate — the top tier Karbon Agency grades client campaigns against — is 45.0% or higher, while 10.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. |
| Recommended | 25.0% | The tier a healthy campaign should hit. |
| Excellent | 45.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Mid-Funnel Engagement Rate matters
Mid-funnel is where intent is built. Low engagement here means your nurture content is not advancing prospects toward a purchase decision.
Where does your Mid-Funnel Engagement Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.