Engagement
What's a good Time on Page?
A good Time on Page for a local business is 1m or higher. Average time a visitor spends on a page. An excellent Time on Page — the top tier Karbon Agency grades client campaigns against — is 2m or higher, while 30.0s marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 30.0s | The floor. Below this, something is broken. |
| Recommended | 1m | The tier a healthy campaign should hit. |
| Excellent | 2m | Top-tier performance worth defending. |
Higher is better for this metric.
Why Time on Page matters
Longer time on page means deeper consideration. For high-intent pages, more time spent correlates directly with higher conversion rates.
Where does your Time on Page land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.