Engagement
What's a good Pages Per Session?
A good Pages Per Session for a local business is 2.50 or higher. Average number of pages viewed per session. An excellent Pages Per Session — the top tier Karbon Agency grades client campaigns against — is 4 or higher, while 1.50 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 1.50 | The floor. Below this, something is broken. |
| Recommended | 2.50 | The tier a healthy campaign should hit. |
| Excellent | 4 | Top-tier performance worth defending. |
Higher is better for this metric.
Why Pages Per Session matters
More pages per session indicates deeper site exploration and higher purchase intent. These visitors are actively evaluating your offering.
Where does your Pages Per Session land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.