Engagement
What's a good Scroll Depth (75%)?
A good Scroll Depth (75%) for a local business is 30.0% or higher. Percentage of visitors who scrolled through at least 75% of the page. An excellent Scroll Depth (75%) — the top tier Karbon Agency grades client campaigns against — is 50.0% or higher, while 15.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 15.0% | The floor. Below this, something is broken. |
| Recommended | 30.0% | The tier a healthy campaign should hit. |
| Excellent | 50.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Scroll Depth (75%) matters
Indicates whether your landing page content is engaging enough to hold attention. Low scroll depth means your CTA at the bottom is invisible to most visitors.
Where does your Scroll Depth (75%) land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.