Engagement
What's a good Engagement Rate?
A good Engagement Rate for a local business is 3.0% or higher. Percentage of people who interacted with your content (likes, comments, shares, saves). An excellent Engagement Rate — the top tier Karbon Agency grades client campaigns against — is 6.0% or higher, while 1.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 1.0% | The floor. Below this, something is broken. |
| Recommended | 3.0% | The tier a healthy campaign should hit. |
| Excellent | 6.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Total Engagements / Reach) * 100Why Engagement Rate matters
Engagement signals content resonance and builds social proof. High engagement also triggers algorithmic amplification, giving you free organic reach.
Where does your Engagement Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.