Engagement
What's a good Bounce Rate?
A good Bounce Rate for a local business is 50.0% or lower. Percentage of visitors who leave after viewing only one page. An excellent Bounce Rate — the top tier Karbon Agency grades client campaigns against — is 30.0% or lower, while 70.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 70.0% | The floor. Below this, something is broken. |
| Recommended | 50.0% | The tier a healthy campaign should hit. |
| Excellent | 30.0% | Top-tier performance worth defending. |
Lower is better for this metric.
Why Bounce Rate matters
High bounce rate means the landing experience does not match the ad promise, or the page fails to compel further action. Every bounce is a paid click wasted.
Where does your Bounce Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.