Reach & Awareness
What's a good Thumb-Stop Rate?
A good Thumb-Stop Rate for a local business is 25.0% or higher. Percentage of people who stopped scrolling to watch your video ad. An excellent Thumb-Stop Rate — the top tier Karbon Agency grades client campaigns against — is 40.0% or higher, while 15.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 15.0% | The floor. Below this, something is broken. |
| Recommended | 25.0% | The tier a healthy campaign should hit. |
| Excellent | 40.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(3-Second Video Views / Impressions) * 100Why Thumb-Stop Rate matters
The first gate in the attention funnel. If your thumb-stop rate is low, nothing downstream matters because nobody is seeing your message.
Where does your Thumb-Stop Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.