Attribution
What's a good Multi-Touch Coverage?
A good Multi-Touch Coverage for a local business is 50.0% or higher. Percentage of conversions with multi-touch attribution data. An excellent Multi-Touch Coverage — the top tier Karbon Agency grades client campaigns against — is 80.0% or higher, while 20.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 20.0% | The floor. Below this, something is broken. |
| Recommended | 50.0% | The tier a healthy campaign should hit. |
| Excellent | 80.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Multi-Touch Coverage matters
Last-click attribution hides the contribution of awareness and nurture campaigns. Multi-touch coverage reveals the true value of every channel in the path to conversion.
Where does your Multi-Touch Coverage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.