Attribution
What's a good Attribution Confidence?
A good Attribution Confidence for a local business is 75.0% or higher. Confidence level in the accuracy of attribution data. An excellent Attribution Confidence — the top tier Karbon Agency grades client campaigns against — is 90.0% or higher, while 50.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 50.0% | The floor. Below this, something is broken. |
| Recommended | 75.0% | The tier a healthy campaign should hit. |
| Excellent | 90.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Attribution Confidence matters
Low confidence means your reports might be wrong, leading to bad budget decisions. High confidence means you can trust the data and act on it decisively.
Where does your Attribution Confidence land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.