Attribution
What's a good Attributed Revenue Percentage?
A good Attributed Revenue Percentage for a local business is 70.0% or higher. Percentage of total revenue that can be attributed to specific marketing channels. An excellent Attributed Revenue Percentage — the top tier Karbon Agency grades client campaigns against — is 90.0% or higher, while 40.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 40.0% | The floor. Below this, something is broken. |
| Recommended | 70.0% | The tier a healthy campaign should hit. |
| Excellent | 90.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Attributed Revenue Percentage matters
Unattributed revenue is a black box. You cannot optimize what you cannot measure. Higher attribution coverage means more confident budget allocation decisions.
Where does your Attributed Revenue Percentage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.