Conversions
What's a good Landing Page Conversion Rate?
A good Landing Page Conversion Rate for a local business is 5.0% or higher. Percentage of landing page visitors who convert. An excellent Landing Page Conversion Rate — the top tier Karbon Agency grades client campaigns against — is 12.0% or higher, while 2.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 2.0% | The floor. Below this, something is broken. |
| Recommended | 5.0% | The tier a healthy campaign should hit. |
| Excellent | 12.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Landing Page Conversions / Landing Page Visitors) * 100Why Landing Page Conversion Rate matters
Isolates page performance from traffic quality. A high-converting landing page amplifies every dollar spent on traffic acquisition.
Where does your Landing Page Conversion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.