Conversions
What's a good Conversion Rate?
A good Conversion Rate for a local business is 3.0% or higher. Percentage of visitors who complete a desired action. An excellent Conversion Rate — the top tier Karbon Agency grades client campaigns against — is 7.0% or higher, while 1.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 1.0% | The floor. Below this, something is broken. |
| Recommended | 3.0% | The tier a healthy campaign should hit. |
| Excellent | 7.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Conversions / Total Visitors) * 100Why Conversion Rate matters
The ultimate measure of funnel effectiveness. Doubling conversion rate is equivalent to doubling traffic at zero additional cost.
Where does your Conversion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.