Conversions
What's a good Cost Per Booking?
A good Cost Per Booking for a local business is $8.00 or lower. Average cost to generate one booking (sim racing specific). An excellent Cost Per Booking — the top tier Karbon Agency grades client campaigns against — is $3.00 or lower, while $15.00 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | $15.00 | The floor. Below this, something is broken. |
| Recommended | $8.00 | The tier a healthy campaign should hit. |
| Excellent | $3.00 | Top-tier performance worth defending. |
Lower is better for this metric.
How it's calculated
Total Spend / Total BookingsWhy Cost Per Booking matters
The north star for sim racing venue marketing. At $5.03 avg, Karbon Agency already outperforms industry norms. Pushing below $3 creates an unassailable competitive moat.
Where does your Cost Per Booking land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.