Conversions
What's a good Cost Per Conversion?
A good Cost Per Conversion for a local business is $25.00 or lower. Average cost to acquire one conversion. An excellent Cost Per Conversion — the top tier Karbon Agency grades client campaigns against — is $10.00 or lower, while $50.00 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | $50.00 | The floor. Below this, something is broken. |
| Recommended | $25.00 | The tier a healthy campaign should hit. |
| Excellent | $10.00 | Top-tier performance worth defending. |
Lower is better for this metric.
How it's calculated
Total Spend / Total ConversionsWhy Cost Per Conversion matters
Determines whether your campaigns are profitable. If cost per conversion exceeds the value of that conversion, you are losing money on every sale.
Where does your Cost Per Conversion land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.