Conversions
What's a good Cost Per Lead?
A good Cost Per Lead for a local business is $15.00 or lower. Average cost to acquire one lead. An excellent Cost Per Lead — the top tier Karbon Agency grades client campaigns against — is $5.00 or lower, while $30.00 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | $30.00 | The floor. Below this, something is broken. |
| Recommended | $15.00 | The tier a healthy campaign should hit. |
| Excellent | $5.00 | Top-tier performance worth defending. |
Lower is better for this metric.
How it's calculated
Total Spend / Total LeadsWhy Cost Per Lead matters
Core unit economics metric. Lower CPL means more leads per budget, and more chances at conversion downstream.
Where does your Cost Per Lead land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.