Conversions
What's a good Form Abandonment Rate?
A good Form Abandonment Rate for a local business is 40.0% or lower. Percentage of users who started but did not complete a form. An excellent Form Abandonment Rate — the top tier Karbon Agency grades client campaigns against — is 20.0% or lower, while 60.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 60.0% | The floor. Below this, something is broken. |
| Recommended | 40.0% | The tier a healthy campaign should hit. |
| Excellent | 20.0% | Top-tier performance worth defending. |
Lower is better for this metric.
How it's calculated
((Form Starts - Submissions) / Form Starts) * 100Why Form Abandonment Rate matters
The inverse of completion rate but often more actionable. High abandonment on specific fields reveals exactly where users bail.
Where does your Form Abandonment Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.