Tracking Health
What's a good Cookie Consent Rate?
A good Cookie Consent Rate for a local business is 60.0% or higher. Percentage of visitors who accept tracking cookies. An excellent Cookie Consent Rate — the top tier Karbon Agency grades client campaigns against — is 80.0% or higher, while 40.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 40.0% | The floor. Below this, something is broken. |
| Recommended | 60.0% | The tier a healthy campaign should hit. |
| Excellent | 80.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Cookie Consent Rate matters
Cookie consent rate sets the ceiling on how much data you can collect. Low consent rates mean most visitor behavior is invisible. UX of the consent banner directly impacts this.
Where does your Cookie Consent Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.