Creative Performance
What's a good Winning Ad Percentage?
A good Winning Ad Percentage for a local business is 25.0% or higher. Percentage of ads performing above target CPA/ROAS. An excellent Winning Ad Percentage — the top tier Karbon Agency grades client campaigns against — is 40.0% or higher, while 10.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. |
| Recommended | 25.0% | The tier a healthy campaign should hit. |
| Excellent | 40.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Winning Ad Percentage matters
Indicates creative team effectiveness. If only 10% of ads win, 90% of creative effort is wasted. High winning percentage means your creative process is dialed in.
Where does your Winning Ad Percentage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.