Creative Performance
What's a good Ad Fatigue Score?
A good Ad Fatigue Score for a local business is 3 or lower. Composite score indicating how fatigued the audience is with current creatives (frequency-based). An excellent Ad Fatigue Score — the top tier Karbon Agency grades client campaigns against — is 1.50 or lower, while 5 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 5 | The floor. Below this, something is broken. |
| Recommended | 3 | The tier a healthy campaign should hit. |
| Excellent | 1.50 | Top-tier performance worth defending. |
Lower is better for this metric.
Why Ad Fatigue Score matters
Fatigued ads waste money and annoy potential customers. Rising fatigue scores signal it is time to rotate creatives before performance collapses.
Where does your Ad Fatigue Score land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.