Creative Performance
What's a good Creative Diversity?
A good Creative Diversity for a local business is 5 or higher. Number of distinct active ad creatives running simultaneously. An excellent Creative Diversity — the top tier Karbon Agency grades client campaigns against — is 10 or higher, while 2 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 2 | The floor. Below this, something is broken. |
| Recommended | 5 | The tier a healthy campaign should hit. |
| Excellent | 10 | Top-tier performance worth defending. |
Higher is better for this metric.
Why Creative Diversity matters
More creative variants means more data on what resonates, slower fatigue buildup, and better algorithmic optimization as the platform can test more options.
Where does your Creative Diversity land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.