Email & SMS
What's a good SMS Reply Rate?
A good SMS Reply Rate for a local business is 15.0% or higher. Percentage of delivered SMS messages that received a reply. An excellent SMS Reply Rate — the top tier Karbon Agency grades client campaigns against — is 30.0% or higher, while 5.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 5.0% | The floor. Below this, something is broken. |
| Recommended | 15.0% | The tier a healthy campaign should hit. |
| Excellent | 30.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why SMS Reply Rate matters
Reply rate is the gold standard for SMS engagement. High reply rates indicate conversational messaging that builds relationships, not just broadcasts.
Where does your SMS Reply Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.